North Central WIC
Healthy food, nutrition education, and breastfeeding support for women, infants, and children in North Central MA. WIC provides families with nutritious foods, personalized guidance, and resources to give children the best start in life.
About North Central WIC
At Making Opportunity Count, our North Central WIC (Women, Infants, and Children) program helps families thrive by providing nutritious foods, nutrition education, breastfeeding support, and referrals to healthcare and social services.
WIC is a free program for income-eligible pregnant and postpartum women, foster children, infants, and children under age 5. Our team provides compassionate, personalized support to ensure families have the resources they need for healthy growth and development.
At WIC, families receive good food—and a whole lot more, including education, breastfeeding support, and connections to community resources.
Our Services
Our WIC Services include healthy food benefits, nutrition and breastfeeding education, and connections to community resources—helping families give their children the best start in life.
Healthy Food Benefits
Supplemental monthly food benefits for items like fruits, vegetables, milk, whole grains, baby formula, and more—tailored to the nutritional needs of your family.
Nutrition & Breastfeeding Education
One-on-one and group counseling with WIC nutritionists and peer counselors. Topics include healthy eating, growth, infant feeding, and breastfeeding support.
Healthcare & Community Referrals
Connections to medical providers, dental care, early education, housing, and other resources to ensure your family is fully supported.
Family-Centered Support
WIC staff partner with parents and caregivers to provide encouragement, guidance, and culturally responsive services that meet families where they are.
Get Started
Helpful Resources
MassWIC Mobile App
Track your benefits, appointments, and find WIC stores near you.
Breastfeeding Guide
Tips, resources, and peer counselor contacts to support your breastfeeding journey.
Healthy Eating for Kids
Download a sample meal plan and recipes tailored for young children.
Frequently Asked Questions
How do I know if I qualify for WIC?
Eligibility is based on income, family size, and residency in Massachusetts. Call us to find out if you qualify.
Is WIC only for mothers?
No. WIC is for pregnant women, postpartum women, fathers, guardians, and foster parents of eligible children under 5.
What types of foods are included?
Fruits, vegetables, milk, eggs, whole grains, infant formula, baby foods, supplemental food, and more. Packages are customized to your family’s needs.
Do I have to pay for WIC?
No. WIC is a free program for eligible families.
Our Impact
Last year, over 7,800 women, infants, and children were supported through North Central WIC nutrition services.
Location Information
The North Central WIC office coordinates nutrition benefits, breastfeeding support, and family resources for eligible women, infants, and children. With many convenient locations across the region, families can call the Main Site to learn each location’s hours. The Main Site can also book appointments for all sites.
North Central WIC:
Main Office
49 Nursery Lane
Suite 201
Fitchburg, MA 01421
Tel: (978) 345-6272
Email: WIC@mocinc.org
Services Provided
(All Locations)
- WIC enrollment and eligibility screenings
- Nutrition and breastfeeding counseling
- Food benefit distribution and EBT card support
- Referrals to healthcare and community services
Open Hours
(Main Office)
- Monday 9:00-5:00
- Tuesday 9:00-5:00
- Wednesday 8:30-6:30
- Thursday 8:30-4:30
- Friday 8:30-4:30
Additional Locations
Call Main Site to inquire about each location’s specific hours. Main site can book appointments for ALL sites.
AYER
63 Park Street
Ayer, MA 01432
Tel: (978) 772-0191
BARRE
Barre Family Health Center
151 Worcester Road
Barre, MA 01005
Tel: (978) 630-3344
CLINTON
Church of the Good Shepherd
209 Union Street
Clinton, MA 01510
Tel: (978) 228-8702
GARDNER
55 Lake St., Suite 260
Gardner, MA 01440
Tel: (978) 630-3344
LEOMINSTER
165 Mill St, Entrance B
Leominster, MA 01453
Tel: (978) 534-9117
WINCHENDON
Clark Memorial YMCA
155 Central Street
Winchendon, MA 01475
Tel: (978) 345-6272
Have questions? Need help? Let’s get in touch.
We’re here to answer any questions you have. Just reach out, and a Making Opportunity Count employee will be happy to chat about how our organization can support you.
Phone: (978) 345-6272
Email: WIC@mocinc.org
Fill out the form and someone on our team will get back to you shortly.
More Ways We Can Support You
